The challenge, for the last 15 years, has always been to get hotels to play catch-up with technology, but also the right kind of technologies. In this talk, we venture to say that the distribution of hotel inventory is fundamentally broken.
We go on to say that hotels need to re-assess how their inventory is sold and start to diversify risk.
By using the right tools [and the right people] to determine where the customers are. What they want. And, how to sell to them at the highest price point.
A quick overview of what we tell our hotel partners to focus on.
Understand your customers. Our platform gives you deep insight into what travelers want and through which channels they prefer to buy through. Make it a weekly practice to know your data and sell across the channels that fit your segments.
Hotels have access to almost an infinite amount of sales channels on our platform. Create relationships with those channels that produce the most for you and incentivize them to prioritize your inventory. The future of travel is bespoke and it starts with you and your sales funnels.
Your inventory and how you sell it is the key to your success. The old way of selling was on a generic OTA “cheapest room and no breakfast”. Travelers want a bigger experience and they are willing to pay for it. You have determine what that bigger experience looks like.
No one has the time to be the master of all trades. Focus on what makes your property / destination unique. If you cater mostly to corporate customers, sell through channels that are better at selling to that segment of the market.
See the full discussion below.
Track how you and your competitors sell and learn to up your game.